(Coca-Cola)

PR Agency Hahm Shout revealed that Park Bo-gum will be the new campaign model for Coca-Cola, Tuesday.

A representative at Coca-Cola said, “Park Bo-gum uses his talent, looks, and personality to give joy to viewers and he always tries to express himself. His efforts match well with our new year’s campaign which aims to spread warmth to our customers.”

Park is currently on his Asia tour. He is scheduled to fly to Indonesia, Taiwan, Tokyo, Thailand, Singapore and then return to Seoul early next year.

By Lee Sang-won (sangdoze@heraldcorp.com)