A hallyu actress Park Shin-hye was picked as a muse for a local women’s casualwear firm Viki.

The company revealed Park’s pictorial on Monday where the-24-year-old has turned into a lovely girl from a smart reporter she played in SBS drama “Pinocchio,” which ended last week.

(VIKI)

She wears a white jacket, matched with a floral hairband, exuding her feminine and adorable charms.

“We have chosen Park, who has gained huge popularity in South Korea as well as other Asian countries. Her unique charms and fashion sense crossing between a lovely girl and a mature lady is a great fit for the company’s brand concept,” said Moon Jong-kuk, a business manager of Viki.

The firm is set to have promotional activities including commercials and fan meetings featuring Park Shin-hye from this spring.

(khnews@heraldcorp.com)