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| (Samsonite Red) |
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| (Samsonite Red) |
Korean actor Lee Min-ho has become a global model for the casual business bag brand Samsonite Red, the brand announced on Monday.
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| (Samsonite Red) |
“His sophisticated and urban image was well suited to our brand,” a company official was quoted as saying.
“We’re expecting that our meeting, he with us, will freshly reinvigorate Samsonite Red,” he added.
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| (Samsonite Red) |
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| (Samsonite Red) |
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| (Samsonite Red) |
According to the official, the firm plans to use Lee to attract young adults in Asian countries and expand its consumer group.
The bag-maker’s new ad campaign featuring Lee will be launched in mid-January.
By Yoon Ji-soo (thankque@heraldcorp.com)
