When K-pop girl group Apink won first place on SBS MTV’s music program “The Show Season4” on Tuesday, the members were filled with amazement and joy, photos from Herald POP showed.

The group won the top prize for the first time with its new song “LUV.”

Apink’s crown can be considered especially meaningful as its success was achieved without relying on eye-catching sexy marketing, which is currently widespread in the K-pop scene, while opting for the strategy of presenting a pure and cheerful image to the public.

(khnews@heraldcorp.com)