(Chrome Entertainment)

K-pop girl group Crayon Pop said that it completed its three-day safety campaign for children “The 7% Project” in Bangkok during its trip to Thailand on Monday.
“The 7% Project” aimed at encouraging Thai people to use helmets while riding bikes and reducing the risk of children’s injuries.

According to Chrome Entertainment, more than 50 news media outlets attended the news conference held right after the group’s arrival in Thailand, proving its overwhelming popularity there.

(Chrome Entertainment)

The group members -- Geummi, Ellin, Choa, Way and Soyul-- appeared on “Rueng Lao Chao Nee,” the most popular morning TV program in Thailand with 70 percent of viewer ratings, which was aired by the state-run media CH3 on Nov. 23.

(Chrome Entertainment)

On the same day, as a highlight of the campaign, Crayon Pop held a mini-live concert in Bangkok.

“We heard that more than a million children in Thailand ride on the back seat of bikes a day and only 7 percent of them wear helmets. We’re glad that we helped awareness to increase helmet using rate for safety of the children here,” Crayon Pop said.

The group members participated in a “decorating helmets” contest with their fans. The helmets, decorated by the members, will be sold in an auction and the profits will go to charities.

Crayon Pop will drop its Christmas carol album “Love Christmas” on Dec. 3 with some junior groups of its management agency including K-Much, Bob Girls and Zan Zan.

By Park Gyu-oh (q5park@heraldcorp.com)