Korean actor Lee Jong-suk’s pictorial for global eyewear brand Oakley was released on Monday.

It is the first time that Oakley has officially released advertisements featuring Lee.

(Oakley)

(Oakley)

The ads show the hallyu actor wearing glasses, looking intelligent and sexy. It also features fashionable sunglasses which amplify Lee’s sporty and dynamic side.

(Oakley)

(Oakley)

“After finding out that he had become the model of our brand, many of his fans around the world showed an extreme interest, proving his reputation as a hallyu star,” a company official said.

“We expect to receive more attention now that the pictorial has been unveiled,” he added.

By Yoon Ji-soo (thankque@heraldcorp.com)