(M Limited)

Three K-pop idols, Lim Si-wan from ZE:A and Jung Eun-ji and Son Na-eun from Apink, united for winter advertisements for outdoor brand M Limited.

For the TV commercial, themed “Wit & Humor,” the idols posed playfully in a snowfield of Mont Blanc. They also had a snow fight, seemingly not feeling the cold with their bright-colored down jumpers on.

“Thanks to the combination of the three top idols’ lively look and Mother Nature of Mont Blanc, we could make fresh and trendy advertisements,” an official from the label said.

By Yoon Ji-soo (thankque@heraldcorp.com)